Reindeer herders meet oil industry


 
The Nenets people is benefiting from the expanding oil industry in their home areas. At the same time, the oil fever could eventually deprive the indigenous people of their traditional lifestyle. Get a glimpse of the Nenets people in a film clip from Russia Today.
 
Nenets nomadic traditions have survived for centuries on the far northern Russian tundra. Now, however, the Nenets lifestyle is taking a modern twist, Russia Today reports.
 
According to the Russian TV-channel, a growing number of Nenets people are exchanging their traditional nomadic lifestyle with a more modern lifestyle, skipping reindeer herding in favour of jobs in the oil industry.
 
The oil companies in the resources-rich region are also constructing houses for the former reindeer herders. And the reindeer slaughter industry are being modernized with traditional methods losing ground.
 
Florian Stammler from the University of Rovaniemi, Finland, admits that the expanding oil industry does in many cases result in higher life standards for the Nenets people. At the same time he says that the Nenets traditions are under serious threat by the new trends

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